British soccer star David Beckham is the newest entrant in the mens underwear business. He's teamed up with global retailer H&M to launch his own Bodywear line that will be available in 1,800 H&M stores worldwide beginning February 2.
Unlike the underwear he previously modeled for Emporio Armani, Beckham's collection for H&M features minimal branding on the waistband.
Beckham says he and his design team concentrated on the fit and style of the new undies to ensure the product is not only something that he would wear but one that he would be proud to put his name on.
Prices for the collection will range from $12.95 to $29.95.