The timing of Best Life's return (it folded in May 2009) is due to a few factors, including the rise of luxury advertising and resurgence in the men's fashion business. The magazine is slated to return in mid-late October as a SIP (special interest publication) with a run of about 300,000, iPad app and potential e-commerce component attached to it. Like the original magazine, it will cover a range of topics like style, wealth, travel, and fatherhood.