The deal also extends toTarget.com, just in case Target’s own online property ends up competing with its retail stores on price. The price match is only being offered for up to seven days following the purchase, and as before, the policy includes print ads from other local retailers, too.
Price-matching can be a dangerous game, too, as Toys”R”Us and Best Buy found out, recently issuing complaints to the attorneys general in over half a dozen states, saying that Walmart’s ads were misleading. Best Buy specifically cited an iPhone 5 price match, saying it lost $65,000 on the day of a Walmart Facebook promotion, because it had to match the chain’s $150 price, despite the fact that iPhones were out of stock in many places.
72 percent said their number one reason for showrooming was looking for a better deal. Forty-five percent said they were also interested in seeing the item in person. Twenty-four percent said they bought online because offline inventory was out of stock.
According to Target’s website, the price match may be requested at Guest Services prior to a purchase with proof of current lower price, or by bringing in your original Target store receipt and proof of the current lower price. The policy is effective as of now.